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- The Awards is positioned as one of the most trusted and prestigious business Awards program in Malaysia with emphasis on strategic management approaches. Its primary target audience is SMEs by nomination followed by secondary audiece in the non-SMEs corporate sector by invitation.
- The Awards serve as the highest accolades for SMEs which have achieved utmost excellence in all key business management disciplines which form the strategic parts of organizational growth and sustainability.
- The Awards is reckoned as an authentic testimony and recognition of the SMEs’ business excellence and distinction in ever changing environment for even greater success locally as well globally.
- The Awards enable more SMEs to learn from the success stories and revenue models of the winning SMEs, and to benchmark themselves against the best in their pursuit of further excellence.
- The Awards also serves to motivate the winning SMEs to showcase and to spearhead Malaysian brands to the global market.
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- The Malaysian SMEs is an ever growing industry, with its GDP contribution around 32.5% and a projected growth rate of around 4.5% to 5.0% in 2012.
- As the backbone of the nation’s economy, it has great impact on our lives and livelihood. In line with the Government’s efforts and calls to develop SME industry to create more wealth accumulation and enhance social well-being of the nation, another Awards such as Sin Chew Business Management Awards should motivate and spur the winning SMEs to contribute further to nation building and the economy.